Today’s biggest brands are introducing new technology that will knock your socks off!!!

Every year golf club manufacturers reengineer their golf clubs with new technology designed to help you hit the ball longer and straighter.  2025 is no different as everybody has something new.  I’ve been talking to our sales reps and have the lowdown on what new things will be available this spring.  If you want to add a few new items to the bag, this article is worth reading to get unbiased information about all the new equipment offered.  I would also like to point out that Western Lakes will be hosting fitting days both indoors and outdoors this spring, keep your eyes on your emails for dates.  All clubs mentioned below are available at Western Lakes and at the best prices in town.   Custom orders are welcome at no additional charge.  Please contact us at 262-691-0900 ext 6, or gmack@western lakes.com with any equipment questions.

G. Mack, PGA Head Golf Professional

Western Lakes Golf Club

Taylormade Qi35 Drivers

Experience distance and forgiveness all at once.  Qi35 is designed to give golfers more distance from more of the face while maintaining maximized forgiveness through MOI designs. Whether you’re looking for low spin and maximum workability, or easy launch and plenty of adjustability, there’s a Qi35 driver that fits your game.

The new face of fitting is here. By embedding reflective markers into the SelectFit driver faces, TaylorMade was able to create the industry’s first launch monitor-enabled driver fitting experience for Qi35. This technology will allow golfers and the fitter to work together with built-in precision to unlock new levels of data and provide them with the most optimal fit for their game.

Callaway Elyte Drivers

Developed through advanced prototyping capabilities, the new Elyte shape is designed to maximize swing speed. A lower crown profile and heel section provide enhanced aerodynamics for elite speed throughout the entire golf swing, not just at impact. Their most advanced Ai face to date, the new Ai 10x Face delivers 10x more control points than their Ai Smart Face™. It’s designed to produce exceptionally fast ball speeds, tight dispersion, and optimized launch across the face. The Elyte driver is designed for total performance, delivering speed, forgiveness, and low spin characteristics with adjustability.

Callaway Elyte Irons

Elyte Irons feature the new Speed Frame construction, which connects the body to the topline, allowing for stiffness in the body and flexure in the face for fast ball speeds. The Speed Frame also dampens vibrations allowing for a crisper sound and feel. The new Ai10x Face delivers 10x more control points than the Ai Smart Face. With more precise Ai, the Ai10x Face produces exceptionally fast ball speeds, tight dispersion, and optimized launch across the face.  For golfers looking for distance and consistency, the Elyte model is designed to provide exceptional ball speeds and tight downrange dispersion. This model is best suited for players with average to faster swing speeds.

Mizuno JPX 925 Irons

The JPX925 Hot Metal iron redefines the performance of an already industry-leading franchise. Combining the power and speed of Nickel Chromoly with a newly engineered CORTECH Design featuring a Contour Ellipse face, the consistency of distance across the entire impact zone has never been as long and predictable. The addition of tungsten weighting low in the head adds a height and landing angle element that makes hitting precise shots into greens easier than ever.

For those golfers looking for a player’s distance iron with an exceptional feel, the JPX925 forged is an iron you should look very hard at. Mizuno has always been synonymous with innovation and craftsmanship, and the JPX 925 Forged and JPX 925 Black epitomize this ethos. These irons combine cutting-edge technology with the iconic feel Mizuno is known for, delivering performance and precision that set a new standard in forged irons.

Cobra DS-Adapt Drivers

Unlock your best golf with COBRA’s fastest and most fittable family of drivers. Adaptive weighting places CG back in the MAX-K model, delivering a combined 10,000 MOI for maximum forgiveness. FutureFit33™ offers 33 unique loft & lie settings to allow you to find your ideal ball flight, minimize your miss, maximize your distance, and Dial-In Your Game with DS-ADAPT.  FutureFit33™ features 33 unique loft & lie settings to optimize your ball flight, minimize your miss, and maximize your distance. Loft & lie can be adjusted by +/- 2 degrees in any direction, allowing for the ultimate fine-tuned fitting customization, while the innovative SMARTPAD® design enables the face angle to remain square regardless of the setting.

Limit3D Irons

The LIMIT3D® irons utilize 3D printing technology to push beyond the capabilities of traditional casting and forging to develop a compact player’s blade profile that has a soft forged feel and the forgiveness of an oversized, game-improvement iron.  The 3D-printed internal lattice allows Cobra to fine-tune the clubhead’s frequency at impact to maintain a forged feel and appealing sound.  This discretionary weight savings allowed 100g of tungsten to be positioned in the heel and toe, providing more forgiveness than ever in a player’s blade shape.